So you want to boost your online profile through social media but you’re not too sure how to go about things? Great, but just stop right where you are.
Posting on behalf of your brand on Twitter and Facebook is a lot harder than it might seem. You’re not just broadcasting your own opinion on industry news or asking your consumers whether they want to buy into your brand.
One controversial tweet and you could create a PR disaster for the entire company, while nobody wants to follow anyone that’s considered too safe or conservative with their posting.
This is why finding the right social media agency is becoming essential for businesses keen to bolster their online presence. But what should a specialist be able to do for you?
5 Things Your Social Media Agency Should Do
1. Understand your current profile
All good social media agencies will thoroughly assess your online profile before making any decision on suitable accounts. They’ll view your website and construct a detailed report based on your search engine optimization needs, conversion rate, keywords and several other components.
This is pretty useful for highlighting the strengths and weaknesses of your online profile, but the report is primarily used to form a coherent marketing strategy.
2. Choose the right outlets for your activity
From there, the agency makes a decision on the right social media outlets for you to sign up to and start posting on. It’s not all based on how popular you are online, though.
This stage also takes into account the kind of business you run and the type of consumers you want to bring in. Each network will aid business in a certain way and it depends on what you want to get out of your investment.
3. Develop your client base
An agency will look into the strengths of your existing profile, delving deep into your other marketing efforts in an attempt to establish why people listen to what you have to say.
Not only this, but what type of people are likely to follow your activity and buy into your service. This could be the difference between going formal or informal with your social media writing tone and provides insight into the type of content you need to be sharing.
4. Boost your campaign with advanced software
Agencies are often partnered with companies that produce advanced tools and software, which are designed with the social media industry in mind.
These cutting edge programs and apps can be used to monitor the net for relevant conversations, while analyzing the performance of your individual posts.
5. The right voice for your brand
Ever known exactly what you want to say but haven’t quite been able to put it into words? Well there’s no chance of that with a social media agency on your side.
These specialists are passionate about developing comprehensive conversation strategies and thanks to their experience in engaging with consumers, will ensure that every message comes across loud and clear.
Have you hired any social media agency ever? If yes, we would love to hear your views via comments.