Social shares on social media sites like Facebook, Twitter, Google+,etc gives a good percentile increase to the web traffic of your blog. Even if you don’t do enough of marketing your blog post will reach out to the readers through social shares.
But you have to do a lot of hard work for this. If you are expecting your visitors to do social media sharing themselves then you are WRONG. You have to encourage them to do so. Your blog post has to speak thousands of words to your visitors and you have to be pro-active yourself to enhance these social shares. To know how to engage users effectively check here.
Ways of encouraging visitors to do social shares
1. Give buttons for social shares
Don’t expect you visitors to copy the URL of of your blog post and paste it on social media sites. You have to show them the way of doing so. The most appropriate one is give social sharing buttons on your blog it self. All the visitors have to do, it is just make a mouse click. Make work easier for them.
2. Make your content short and precise
It is a wrong notion that quality content should be very elaborate. Focus on quality and not on quantity- your half work is done then. Your visitors are very busy, so you have to captivate their time. This can be done by making an eye-catchy title and short and precise content. In order to share on social media your content should please the visitors in a very short span of time.
3. Speak the words of your visitors
Visitors love the bloggers who speak like a normal human being, share stories of a normal human being and understand and appreciate the feeling of a normal human being.
Why am I emphasizing on NORMAL HUMAN BEING? It is because they are the ones who will do the maximum social shares. Speaking about a real life incident arouses interests on visitors and gives them a warm and a homely feeling. This encourages them to do social shares.
4. Give rewards in return
Visitors are visiting your site, reading your blog posts, commenting on them and even doing a lot of social shares on social media sites but what are they getting in return? You have to offer them some interesting rewards like discounts on useful items, or give them some good downloading facility of software’s or tutorials.
This will encourage them to do more and more social shares. So both you and your visitors are happy.
5. Give help to your visitors
Your visitors often come across some problems related to technical things or something else related to your niche. They put up questions to you in the comment section. Be very spontaneous in answering them and that also with the write answers.
This will give them a feeling of you being an expert in that niche and will love to widespread your knowledge on social shares.
6. Be available in conversations
Try to be always available in ongoing conversations in social media sites. Your presence will give a feeling of importance to your visitors. Don’t make them feel neglected. This will help you in building up a community which will in turn gift you with lot of social shares.
7. Make use of numbers
Numbers can be read faster than words and this is the reason why list posts are more liked by website visitors. For example -
5 reasons of using iphone 5 over Android
10 useful tools to declutter your computer
It is much easier to read points rather than lengthy paragraphs. Such kind of posts are likely for social shares.
8. Add enticing meta description
Good and attractive meta description are useful for social shares more than that of search engine optimization. They should be able to summarize you blog post.
Create a sense of excitement among your readers by including controversial content in the description. Tease them that if they don’t read it, they will lose a great piece of information.
9. Add amazing images
Images make your post presentable and explanatory. Visitors are more attracted towards blogs having lovely and meaningful images & they love to share it as well.
The best example is Pinterest. Try to add awesome pictures as the chances of people pinning the image increases many times.
Do Check: 5 Pinterest tips for Bloggers
These nine tips are good enough to get more and more social shares for your posts. It helps in bringing you to limelight. In this world of internet you have to make people remember you, love you and come back to you. Social shares are handier tools in doing so.
This is a Guest Post by Anubhab. If you would like to write for PostFever, do check our Write For Us Page.
Throw us your radical ideas in the comment section and we would be happy to implement.